Energy from classical and modern art, greek radiance, natural raw materials, vibrant polymorphic forms and lines that extend motion, create the ethereal but earthly world of Ioanna.
Energy from classical and modern art, greek radiance, natural raw materials, vibrant polymorphic forms and lines that extend motion, create the ethereal but earthly world of Ioanna. The respect towards man and nature, the instinctive comprehension of traditional ideals and the quest for futuristic harmony, constitute her uniquedesign and expression principles. Having studied fashion design, costume design and stage design, compelled with a vision to change “the image seen, standing still, at a traffic light”, Ioanna Kourbella proposed for the first time in 2003 a subversive fashion concept, an amalgam of simplicity and refuge, thespianism and freedom. The way clothes envelope the unique energy flow of every human body is Ioan- na Kourbela’s main source of inspiration along with the elements in nature, the hec- tic pace of life and cultural diversity of Athens, Greece. Her collections reveal the different aspects of a minimalist aesthetic embracing the simplicity and charm of classical harmony.
“Live for the journey, write your story, we dress your memories! Cherish the moments spent in this garment! Keep those feelings with a piece of Greece!” Inspired by life’s special moments and people’s need for something unique, these affordable, ethical, bespoke garments add value by upgrading and providing stand-out looks.
“Live for the journey, write your story, we dress your memories! Cherish the moments spent in this garment! Keep those feelings with a piece of Greece!” Inspired by life’s special moments and people’s need for something unique, these affordable, ethical, bespoke garments add value by upgrading and providing stand-out looks. Natural fabrics, Creative patterns, Dynamic shapes and Custom fabrics blended together provide a strong identity for the brand. The KNLs can be recognized from their printed fabrics that are hand-painted, tailor made, adjusted to each pattern and digitally printed to be one of a kind!The girls behind the brand are Maria and Danae Kanellopoulou.
For thousands of years, the “Glauca” (Athene noctua, or Little Owl) has been the symbol of wisdom, since, among other things, it is the sacred creature of the Ancient Greek goddess Athena, the goddess of Wisdom (“Sophia” in Greek).
For thousands of years, the “Glauca” (Athene noctua, or Little Owl) has been the symbol of wisdom, since, among other things, it is the sacred creature of the Ancient Greek goddess Athena, the goddess of Wisdom (“Sophia” in Greek). Many generations of “glaucae” used to nest at the foot of the Acropolis. The Athenians took this as a sign of Athena’s presence in the temple, and the owls were always welcome there. The owl’s association with Athena is inscribed and depicted in numerous ancient artworks. There are also accounts of the “glauca” being used by Athena as a messenger. The Athenians also believed that even the goddess Athena herself often took the form of the “glauca”, when she appeared to people.
Our names (Athena & Sophia) were the inspiration for our label. The identification of goddess Athena with wisdom (in Greek:Sophia) is represented by the owl. The identification of Athena with Sophia is represented in the good taste, the design and the quality of MOUTAKI garments.
“What shall we wear this summer?”
This was the question that triggered us to create our own collection of clothes and accessories for our friends and us.
We started out with a small range of mix-and-match clothing. This first range brought on a second one, and finally a complete collection of clothes, jewellery, scarves and handbags.
That’s how the Moutaki sisters created the moutaki company. A company of fashion and girly clothing and accessories, at the same time affordable and timeless.
Thank you for the love you have showed us by making us your choice so far.
Est. 2015, in Athens
Arpyes is the result of our great desire for freedom. Willing an everyday comfort yet creativity, Arpyes create a distinct identity. Influenced by different cultures worldwide, our collections’ concept may different but the main notion persists in clean lines and diversity, driven always by minimalism.
Find your Arpyes and feel free to experiment and express yourself in your very personal style.
Elena Athanasiou Bags
“Based in simple minimal lines , EABAGS combine modern and traditional styles.
“Based in simple minimal lines , EABAGS combine modern and traditional styles. They are made for today’s professional, independent woman who is looking for perfection in style into an accessory tool”
The Chaton family is passionate about creating unique clothes which accompany the everyday life of the modern, delicate woman.
The Chaton family is passionate about creating unique clothes which accompany the everyday life of the modern, delicate woman. Our clothes are made with the finest fabrics and they are inspired by the global fashion trends. With approximately forty years of expertise, the second generation of the Chaton family keeps on creating beautiful clothes, with love. We believe that every woman is beautiful in her own unique way and her style gives her the confidence to show it. Dress to please yourself, listen to your inner muse and take a chance. Wear something that says “Here I am! Today”. ~ Iris Apfel
Katerina Chatzipetraki - Handmade Jewelry
With a spanish mom and a greek jewelry designer father,I decided to study Spanish philology! As a hobby I liked to create handmade jewelry for me and my friends! When my father was retired, I decided to undertake his laboratory and do my hobby “my ideal job”! My name is Katerina Chatzipetraki and I create handmade jewelry with metal and enamel, with the brand “Katerina Chatzipetraki”! I am inspired by the colors and the shapes of the Mediterranean and Latin America! Geometric shapes, colorful tiles, ancient masks, spanish patterns mingle and form my jewelry!
Salt & Pepper
Handmade Jeans made by following the American craftsmanship with a touch of European aesthetics
A NEW MEANING FOR RELAXED LUXURY
Collectiva Noir is a womenswear brand based and produced in Athens, the heart of Greece.
A NEW MEANING FOR RELAXED LUXURY
Collectiva Noir is a womenswear brand based and produced in Athens, the heart of Greece. It has innately wearable clothing that innovatively mixes classic tailoring with an edgy yet understated urban aesthetic. Inspired by the desire to create beautifully constructed clothes, CN uses local manufacturers that guarantee supreme skills and techniques. The importance of quality, craftsmanship and attention to detail is deeply resonated and informs about the brand’s core philosophy. At the center of CN style there is a highly creative team which leads the fashion for bold and individualistic women and create a unique style including ready-to-wear, denim, light shirts, sequin,satin, lace. Each collection is defined by dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation. Luxury and glamour with jeans, beaded embellishment, embroideries, tribal motifs, fluid skir ts are mixed to thrill and challenge. It is bohemian and urban, natural and radiant, feminine and sharp, all at once. With a downtown sensibility, clean silhouettes, a striking palette of colors, modern cutting, textural fabrics and integrity, Collectiva Noir defines urban style and the power of being a woman in the modern era.
Stelios Koudounaris was born in 1981 and raised in Cyprus.
Stelios Koudounaris was born in 1981 and raised in Cyprus. As long as he can remember, he was always involved in fashion, since his family owned a fashion business. After studying Fashion Design and Garment Manufacture, Koudounaris moved to Athens and worked for leading Greek fashion business as a fashion designer and stylist. His eponymous label was launched in 2008. Today, Koudounaris is one of the most prominent and influential figures among a new generation of Greek designers and already has presented 18 female and 11 male personal collections. He has specific aesthetic obsessions and his designs are easily identifiable. A favourite amongst Greek celebrities, many choose his designs for their public appearances. His work features wild elegance, sensitivity and conceptual patterns. The designs of Koudounaris seek to highlight the female figure, by paying attention to every design detail and using high quality materials. All his collections are defined by the use of couture techniques to prêt-a-porter creations. Stelios Koudounaris experiments with each of his collections and aims to make the wearer both feel and look their best while in his clothes. Latest Stelios Koudounaris is participating in international trade shows such as Tranoi / Paris and White / Milan. The collection is distributed in 70 selected selling points. Current stockists include high-end boutiques and concept stores in Australia, Denmark, USA, Egypt, Lebanon, Saudi Arabia, Zurich, Germany, Italy, Turkey, Greece, and Cyprus.
Dig Athens is an Athens based fashion label, founded 2012 by Nikoletta Ververidou.
Dig Athens is an Athens based fashion label, founded 2012 by Nikoletta Ververidou.
Nikoletta Ververidou was born in Stuttgart, Germany and studied product design at the university of arts and design Karlsruhe. Since 2009 she lives and works in Athens. In 2012 she started her own fashion label, Dig Athens.
Inspired by the reflection of multi-layered history to our everyday lives and the needs of the modern urban nomads, Dig Athens creates easy to wear styles for independent creative individuals for their everyday battle of life.
All garments are designed and made in Greece.
Nidodileda… once you spell it right, you won’t forget it! According to Dante’s Comedy, Nidodileda (Nido di leda) symbolizes “Leda’s nest”.
Nidodileda… once you spell it right, you won’t forget it! According to Dante’s Comedy, Nidodileda (Nido di leda) symbolizes “Leda’s nest”. Leda was Zeus’s mistress and mother of his twin sons, Castor and Pollux (known together as Dioscuri). Castor and Pollux were awarded a constellation, Gemini, for their brotherly love, and that constellation lays in Nidodileda. Nidodileda was formed in 2012, when designer and founder, Antonia (Tonia) Mitroudi, decided to create her own clothing brand based on the principle of designing clothes to make you feel confident and free. The brand’s core lies in designing handmade clothes, using high quality fabrics and manufacturers, and striving to create a bohemian, free-spirited, and feminine community. The values and dreams of Nidodileda revolve around the essence of freedom and strong femininity; the clothes caress the body and enhance femininity; the brand philosophy urges and inspires our customers to explore, laugh-out-loud, and flourish while enjoying every moment!
Made with love
It is our desire for every woman to have special, hidden treasures in her wardrobe, items that aren’t easily found elsewhere. The Nidodileda team works to provide women with these unique designs! Every piece from the collection is made from exceptionally fresh fabrics, which look ethereal on the body while revealing the most flattering parts of a woman’s body. Given the unique nature of our fabrics there might be slight diversifications between each garment, without compromising the original design and aesthetics, of course. From sketching to crafting, and back, this is our life, our passion and our dream.
TMC is a contemporary fashion brand that was established in 2012 under the wings of Affekt Showroom team with references in art and contemporary living.
TMC is a contemporary fashion brand that was established in 2012 under the wings of Affekt Showroom team with references in art and contemporary living. It is a label for women and men that infuses premium and casual style into a modern mix of urban and sporty chic wear. Quality has been combined with elegance and comfort to create consistently desirable collections. The loose lines and the unique digital prints, all made of the finest cotton, micro modal, jersey and viscose fabrics are features of Tag. Wide trousers, cool maxi dresses and exclusive sporty multicolored styles are every season’s statement and always in stock. Every piece of Tag Modest Clothing collection carries Greek street culture and fashion and fulfills the daily needs of its people. Tag is inspired by people who like to keep it real and know how to master the art of layering. Always embracing and fueling creativity , TMC creates a new point in flattering and stylish clothes. Always mixing amazing contrasts and contradictions, the brand offers a wide range of ready- to wear- fashion dedicated to the energy and love for the beautiful!
Inspired by Amazons, the beautiful women warriors pertinent in Ancient Greek mythology, Glamazons represents strength, glamor, mystery and power.
Inspired by Amazons, the beautiful women warriors pertinent in Ancient Greek mythology, Glamazons represents strength, glamor, mystery and power. Glamazons features exclusive footwear for the modern women warrior, handmade in Greece using exquisite leathers that provide extraordinary comfort. Rebellious yet reserved, bold yet elegant; these are just two examples of the contrasting elements that underline the duality of Glamazons design philosophy. The sophisticated aesthetic while edgy form prove that elegance and dominance can in fact coexist and complement each other. Nastazia Dariva began her career by obtaining a Masters degree in Business Administration at ALBA and a diploma in Fashion Branding at FIT. She later entered her family’s renowned footwear business in Greece, importing and distributing popular international brands. After gaining expertise and passion in the field, she launched her own collection of footwear that perfectly embodies her unique aesthetic and rebellious yet reserved approach to fashion.
KEY the brand
KEY is a ready-to-wear brand, based in Athens-Greece.
KEY is a ready-to-wear brand, based in Athens-Greece. Our goal is to bring together various fashion highlights of the past, to the present need for comfortability. A highly covetable wardrobe with every-day unique outfits is born! The use of fine fabrics contrasted with a more masculine tailoring, bring balance which reveals the power of femininity coming in the details of each design for a polished, yet street-smart look.
maan was founded in 2014 by athens based designer and creative director marilena andreadis, a central st.
maan was founded in 2014 by athens based designer and creative director marilena andreadis, a central st. martin’s graduate with a long and diverse background in fashion, including several collaborations with joseph, caramel baby&child, sophia kokosalaki, freeshop and bsb.
taken by the endless greek sunshine and the seamless laid-back feeling of fuss-free island life, marilena designs chic but carefree maillots, cover-ups and other beachwear for vivid women who love to effortlessly mix & match culture with adventure and luxury with freedom. inspired, designed and created with signature care and love for detail, each maan piece is an original, made from selected fabrics and premium materials.
the maan credo: “who needs a city when you have the islands? who needs shoes when you can walk barefoot?”.
TAILOR MADE is a greek knitwear brand, making garments Marked by the flow of time.
TAILOR MADE is a greek knitwear brand, making garments Marked by the flow of time. Every detail from the aged buttons to the Antique textiles and sewing threads is the result of years of fine research. Tailor Made uses slow sewing techniques, buttonholes and many of their Garments were completely made by hand according to the oldest Knitwear traditions.
Com•si made its appearance in the world of Fashion in 2013 and appeals to women who desire to be elegant all day long, early morning until sundown.
Com•si made its appearance in the world of Fashion in 2013 and appeals to women who desire to be elegant all day long, early morning until sundown. The firm’s main goal is to create complete collections of high quality clothing, giving special care to the choice of fabric as well as the tailoring itself. The main characteristic of the firm are the extraordinary laces that highlight the boho romantic and elegant chic firm philosophy. By choosing pieces of Com•si’s collections you can create your own unique total outfit and make your every appearance special.
Ripped Cotton was founded in 2012 as the next step of a greek family business.
Ripped Cotton was founded in 2012 as the next step of a greek family business. Nikos Efthymiadis, the brand’s owner, combined his passion for fashion and skills with his family’s long-standing know-how and for 7 years now has been creating diligently “worn out” T-shirts, known for their vivid prints and perfect fit.
Authenticity. Simplicity. Minimalism. Elegance. Few words to describe the Barbora Jewellery Collection. “Believing in the timelessness of art and aesthetics we create modern heirlooms, ones that allow the wearer to link the ancient with the modern”. Like all heirlooms, every piece narrates a unique story, inspiring-symbolic for each other. Our vision is to create fine and delicate jewellery, wearable from different ages while having a common goal to emerge each woman’s elegance and femininity.
Based in Athens, Greece, and graduated from Athens University of Economics and Business, the designer Varvara Safaka, comes with a strong desire for doing art and understanding aesthetics. She decides to express her creative point of view by giving birth to her first jewellery piece. Every collection is a personal journey for her, which will travel you to new paths, reflecting her creative world.
Sea you Soon
A LONGING FOR THE SEA
Grigoris and Constantinos Samaras were raised in the seaside suburbs of Athens, Greece, with a fondness for the great outdoors, and an unwavering affinity for the beach.
A LONGING FOR THE SEA
Grigoris and Constantinos Samaras were raised in the seaside suburbs of Athens, Greece, with a fondness for the great outdoors, and an unwavering affinity for the beach. Growing up, they became avid travelers, always seeking new adventures in distant lands, eternally searching for the perfect beach escape.
In the summer of 2013, with over a decade’s experience working with their family in the textile trade across three continents, they founded Sea You Soon, a premium beach towel brand with a minimal and natural aesthetic, and a true nomadic spirit.
Created to embrace beach ramblers and cosmopolitan travelers across the globe, Sea You Soonis dedicated to everyone’s innate nostalgia for the nurturing sea.
MORE THAN JUST A BEACH TOWEL
Inspired by the brothers’ endless beach-side summer days, every towel in the Sea You Sooncelebrates their love for nature through a focus on earth and sea tones. Each collection’s elegant stripes, bold patterns and exclusive individual designs speak to the cultured wanderers of the world.
Created by local weavers and tassel-makers in Greece and Turkey, each sand-resistant towel can also be used as a beach mat, and their oversized yet lightweight nature allows them to instantly transform into a sarong or cover up, making them the ideal companion for your beach escapes and seaside adventures.