For thousands of years, the “Glauca” (Athene noctua, or Little Owl) has been the symbol of wisdom, since, among other things, it is the sacred creature of the Ancient Greek goddess Athena, the goddess of Wisdom (“Sophia” in Greek). Many generations of “glaucae” used to nest at the foot of the Acropolis. The Athenians took this as a sign of Athena’s presence in the temple, and the owls were always welcome there. The owl’s association with Athena is inscribed and depicted in numerous ancient artworks. There are also accounts of the “glauca” being used by Athena as a messenger. The Athenians also believed that even the goddess Athena herself often took the form of the “glauca”, when she appeared to people.

Our names (Athena & Sophia) were the inspiration for our label. The identification of goddess Athena with wisdom (in Greek:Sophia) is represented by the owl. The identification of Athena with Sophia is represented in the good taste, the design and the quality of MOUTAKI garments.

Inception

“What shall we wear this summer?”

This was the question that triggered us to create our own collection of clothes and accessories for our friends and us.

We started out with a small range of mix-and-match clothing. This first range brought on a second one, and finally a complete collection of clothes, jewellery, scarves and handbags.

That’s how the Moutaki sisters created the moutaki company. A company of fashion and girly clothing and accessories, at the same time affordable and timeless.

Thank you for the love you have showed us by making us your choice so far.

Est. 2015, in Athens

Arpyes is the result of our great desire for freedom. Willing an everyday comfort yet creativity, Arpyes create a distinct identity. Influenced by different cultures worldwide, our collections’ concept may different but the main notion persists in clean lines and diversity, driven always by minimalism.

Find your Arpyes and feel free to experiment and express yourself in your very personal style.

Enjoy

The eponymous label Collectiva Noir was launched in 2016 by a strong creative team and from the very first collection the brand suggests staple sub categories in every season. Graphic tees and essentials , knitwear , sporties and a night-outs, Collectiva Noir offeres a new meaning to cool luxury. Each collection is defined by dedication to women of ageless spirit connected to a sophisticated and liberating style of relaxation. With a downtown sensibility, clean silhouettes, a striking palette of colors, modern cutting, textural fabrics and integrity, Collectiva Noir defines urban style and the power of being a woman in the modern era. 

CN creates & produces under the values of slow fashion movement in Greece. 

Energy from classical and modern art, greek radiance, natural raw materials, vibrant polymorphic forms and lines that extend motion, create the ethereal but earthly world of Ioanna. The respect towards man and nature, the instinctive comprehension of traditional ideals and the quest for futuristic harmony, constitute her unique design and expression principles. Having studied fashion design, costume design and stage design, compelled with a vision to change “the image seen, standing still, at a traffic light”, Ioanna Kourbella proposed for the first time in 2003 a subversive fashion concept, an amalgam of simplicity and refuge, thespianism and freedom. The way clothes envelope the unique energy flow of every human body is Ioan- na Kourbela’s main source of inspiration along with the elements in nature, the hec- tic pace of life and cultural diversity of Athens, Greece. Her collections reveal the different aspects of a minimalist aesthetic embracing the simplicity and charm of classical harmony.

Handmade Jeans made by following the American craftsmanship with a touch of European aesthetics

What does ‘meráki’ mean? It means doing something with creativity and care. This word characterizes the work behind the leather goods from brand ‘Leather Twist’. All our products are handmade and made with special care. The label was founded in May 2018 in Thessaloniki, and already measures many collaborations with selected clothing boutiques throughout Greece. Each #leathertwist product is unique and aims to highlight the style of the modern woman by transforming even her simplest outfit into an all day chic ensemble”, explain Maria Zoga and Michalis Varvantakis, Owners and Creative Directors of the brand.

The Chaton family is passionate about creating unique clothes which accompany the everyday life of the modern, delicate woman. Our clothes are made with the finest fabrics and they are inspired by the global fashion trends. With approximately forty years of expertise, the second generation of the Chaton family keeps on creating beautiful clothes, with love. We believe that every woman is beautiful in her own unique way and her style gives her the confidence to show it. Dress to please yourself, listen to your inner muse and take a chance. Wear something that says “Here I am! Today”. ~ Iris Apfel

Three friends who always wanted to do something special for girls that think out of the box.
They created a unique vest collection that it’s main feature is the mix n’ match of texturesand elements that every contemporary girl could she herself in them.

“Live for the journey, write your story, we dress your memories! Cherish the moments spent in this garment! Keep those feelings with a piece of Greece!” Inspired by life’s special moments and people’s need for something unique, these affordable, ethical, bespoke garments add value by upgrading and providing stand-out looks. Natural fabrics, Creative patterns, Dynamic shapes and Custom fabrics blended together provide a strong identity for the brand. The KNLs can be recognized from their printed fabrics that are hand-painted, tailor made, adjusted to each pattern and digitally printed to be one of a kind!The girls behind the brand are Maria and Danae Kanellopoulou.

“Based in simple minimal lines , EABAGS combine modern and traditional styles. They are made for today’s professional, independent woman who is looking for perfection in style into an accessory tool”

Individual is a Greek based brand that designs leather goods. It’s philosophy is to create unique styles

with special and long lasting high quality products.

Each product is 100% handcrafted in Greece with Greek materials in order to keep the art of leather alive.

A handcrafted item is always unique! Even if it is one of a series, each one will be slightly different from the other. This is what defines the “ Individual”…!

Always on Sunday is a new Greek brand launched in April 2021. Its name is playing with a twist on the title of the legendary Greek movie «Never on Sunday» by Jules Dassin starring Melina Merkouri. Utilizing as its main branding icon the Sun, a great source of light and strength, the Athens-based company promotes the values of freedom, confidence and joie de vivre in its manifesto. Its birth was based on a simple but crisp idea: to evolve the classic Greek grocer’s blue plastic bag into a sustainable style accessory. 

TMC is a contemporary fashion brand that was established in 2012 under the wings of Solid Showroom team with references in art and contemporary living. It is a label for women and men that infuses premium and casual style into a modern mix of urban and sporty chic wear. Quality has been combined with elegance and comfort to create consistently desirable collections. The loose lines and the unique digital prints, all made of the finest cotton, micro modal, jersey and viscose fabrics are features of Tag. Wide trousers, cool maxi dresses and exclusive sporty multicolored styles are every season’s statement and always in stock. Every piece of Tag Modest Clothing collection carries Greek street culture and fashion and fulfills the daily needs of its people. Tag is inspired by people who like to keep it real and know how to master the art of layering. Always embracing and fueling creativity , TMC creates a new point in flattering and stylish clothes. Always mixing amazing contrasts and contradictions, the brand offers a wide range of ready- to wear- fashion dedicated to the energy and love for the beautiful!

With a spanish mom and a greek jewelry designer father,I decided to study Spanish philology! As a hobby I liked to create handmade jewelry for me and my friends! When my father was retired, I decided to undertake his laboratory and do my hobby “my ideal job”! My name is Katerina Chatzipetraki and I create handmade jewelry with metal and enamel, with the brand “Katerina Chatzipetraki”! I am inspired by the colors and the shapes of the Mediterranean and Latin America! Geometric shapes, colorful tiles, ancient masks, spanish patterns mingle and form my jewelry!

SORBET ISLAND is endorsed by a passionate team of Greek artisans led by founder Sophia Mamas,
inviting everyone to create their signature style, using unique jewellery, swimwear and beachwear.

Driven by optimism, positive energy, and the pure joy of living, Sorbet Island creations exhale the feeling of endless summer vibes and magical holiday beaches.

We design socks to be the most exciting accessories.
#sock_ingofficial lifestyle: i don’t give a fuck.
Produced by Sock-ing since 2016.
Made in Greece.

Ripped Cotton was founded in 2012 as the next step of a greek family business. Nikos Efthymiadis, the brand’s owner, combined his passion for fashion and skills with his family’s long-standing know-how and for 7 years now has been creating diligently “worn out” T-shirts, known for their vivid prints and perfect fit.

maan was founded in 2014 by athens based designer and creative director marilena andreadis, a central st. martin’s graduate with a long and diverse background in fashion, including several collaborations with joseph, caramel baby&child, sophia kokosalaki, freeshop and bsb.

taken by the endless greek sunshine and the seamless laid-back feeling of fuss-free island life, marilena designs chic but carefree maillots, cover-ups and other beachwear for vivid women who love to effortlessly mix & match culture with adventure and luxury with freedom. inspired, designed and created with signature care and love for detail, each maan piece is an original, made from selected fabrics and premium materials.

the maan credo: “who needs a city when you have the islands? who needs shoes when you can walk barefoot?”.

A LONGING FOR THE SEA

Grigoris and Constantinos Samaras were raised in the seaside suburbs of Athens, Greece, with a fondness for the great outdoors, and an unwavering affinity for the beach. Growing up, they became avid travelers, always seeking new adventures in distant lands, eternally searching for the perfect beach escape.

In the summer of 2013, with over a decade’s experience working with their family in the textile trade across three continents, they founded Sea You Soon, a premium beach towel brand with a minimal and natural aesthetic, and a true nomadic spirit.

Created to embrace beach ramblers and cosmopolitan travelers across the globe, Sea You Soonis dedicated to everyone’s innate nostalgia for the nurturing sea.

MORE THAN JUST A BEACH TOWEL

Inspired by the brothers’ endless beach-side summer days, every towel in the Sea You Sooncelebrates their love for nature through a focus on earth and sea tones. Each collection’s elegant stripes, bold patterns and exclusive individual designs speak to the cultured wanderers of the world.

Created by local weavers and tassel-makers in Greece and Turkey, each sand-resistant towel can also be used as a beach mat, and their oversized yet lightweight nature allows them to instantly transform into a sarong or cover up, making them the ideal companion for your beach escapes and seaside adventures.